Nintendo Switch OLED brings a tough Black Friday for video game shoppers

2021-11-13 01:48:52 By : Mr. Noah Hsiang

The Nintendo Switch console is about to make history and become the best-selling console ever made by this video game manufacturer. However, if you want to buy a new Nintendo Switch OLED model to help put it on top, they are still difficult to find.

Doug Bowser, president of Nintendo America, quoted sales data from the NPD Group as saying that in the United States, Nintendo sold 314,000 Switch OLED devices in October (the game console was released on October 8). In total, Nintendo sold 711,000 Nintendo Switch systems this month. He said that Nintendo’s Switch sales increased by 3% in October 2020.

NPD video game industry analyst Mat Piscatella said that the debut of the Switch OLED game console helped Nintendo Switch become the best-selling hardware platform in terms of units and dollars in October. He said that in terms of sales, the Switch is also the best-selling game console this year, while the Sony PlayStation 5 is leading the way in terms of dollars.

Supply chain issues and semiconductor chip shortages hindered Nintendo's ability to produce enough Switch OLED game consoles to meet demand, as well as the ability of Microsoft and Sony to provide the latest Xbox and PlayStation game consoles.

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"We will continue to work hard to meet the demand for our holiday products, including Nintendo Switch OLED models," Bowser said. "But despite all our efforts, what I want to say is that there is still some unpredictability in the channel."

For shoppers who have fantasies about Switch OLED this holiday season, he recommends checking all your local retailers. "I won't give up, you know, there will be products coming in every week," Bowser said. "But I would definitely recommend it. If you see it, you should buy it."

Starting on November 21, Nintendo will have a special standard Nintendo Switch bundle for $299.99 before Black Friday, which includes a Mario Kart 8 Deluxe game and a three-month membership for Nintendo Switch Online (for online games, cloud Game preservation and access to the classic Nintendo game catalog). Compared with other models of 6.2-inch LCD displays, the biggest difference between the standard Switch and Switch OLED systems is the 7-inch OLED display of the newer console.

Several Switch games including "The Legend of Zelda: Breath of the Wild" will also be on Black Friday at a special price of $39.99 (recommended price is $20 lower). The suggested retail price of "Mario Kart Live: Home Circuit" is $59.99 (save $40), and the suggested retail price of "Ring Fit Adventure" is $54.99 (save $25).

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The company said that returning to the upcoming history of the Nintendo Switch, as of the end of September, Nintendo has sold nearly 93 million Switch consoles. Nintendo predicts that by the end of the company's fiscal year (March 31, 2022), Switch sales will reach 15.7 million units.

This will enable Switch to surpass Nintendo Wii, which came out in 2006 and sold 101.6 million units. Nintendo’s best-selling gaming system is the 154 million handheld Nintendo DS. (The best-selling game console of all time is still the PlayStation 2, which sold more than 155 million units.)

According to The Verge, although some technology websites pointed out that Nintendo mentioned the successor of the Switch in its presentation to investors, it did not list the date (shown on the slide is 20XX), so it did not indicate the future of new game consoles. Date of arrival. 

"We have been thinking about what the next step is and are developing the next step, but now, at the midpoint of the console's life cycle, we are very, very focused on Nintendo Switch," Bowser said. "We now provide a good entry point for any type of game player, for families who may be looking for their first unit or their second, third or fourth unit."

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Follow Mike Snider on Twitter: @mikesnider.