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The NBA 2K League and Australia’s National Basketball League (NBL) announced a landmark agreement that will see the NBL launch an NBA 2K League expansion team, NBL Oz Gaming, representing Australia. This marks the first time an Australian professional team has joined a global esports league on a permanent basis.
The NBA 2K League tipped off its inaugural season in May 2018, with 17 teams, each affiliated with an NBA team. With the addition of NBL Oz Gaming, the NBA 2K League has now expanded to 25 teams, 22 of which are affiliated with NBA teams, including 2022 Champions Pistons GT (3v3) and Bucks Gaming (5v5). NBL Oz Gaming becomes the third expansion team from outside of North America following the addition of the Gen.G Tigers representing Shanghai, and DUX Infinitos representing Mexico City, in 2021 and 2022, respectively, and will make its debut when the NBA 2K League’s sixth season tips off in spring 2023. Together, the NBL and the NBA 2K League will collaborate to grow the NBA 2K League’s presence in Australia through talent identification, joint marketing efforts and grassroots events. NBL Oz Gaming will be based in the U.S. during the 2023 season, with the team’s location still to be announced.
“This is another historic day as we welcome Australia’s premier basketball league to the NBA 2K League family,” said NBA 2K League President Brendan Donohue. “The NBL has a demonstrated track record of not only transforming their league, but also growing a fanbase in new and creative ways. The NBL is the ideal partner to help the NBA 2K League do the same in Australia, where basketball and 2K are incredibly popular and we’re thrilled that NBL Oz Gaming will represent Australia in the NBA 2K League for years to come.”
“We have been intrigued by the esports sector now for some time, largely because there is a significant crossover between gaming fans and basketball fans – more so than any other sport,” NBL Commissioner Jeremy Loeliger said. “We always want to partner with the best, and one of the best professional esports leagues in the world is operated by our long-standing friends and partners at the NBA. The global popularity of NBA 2K and the NBA 2K League continue to grow every year, and neither is showing any signs of slowing down. Our hopes and expectations are that NBL Oz Gaming will introduce the NBL to a legion of new fans around the world. But first, we have to turn our attention to building a strong and competitive roster and showing once again that the NBL can take on the best in the world. This time, it just happens to be a slightly different game!”
The 2023 NBA 2K League season will livestream in Australia on Twitch and YouTube. Over the NBA 2K League’s first five seasons, the league has conducted international qualifying events in Hong Kong, Seoul, and remotely for top players from the Asia-Pacific region. Jack “Jaacko” Stevenson (New Zealand) was selected 50th overall in the 2019 NBA 2K League Draft and Meason “xMiLo—” Camille (Australia) was selected 62nd overall in the 2021 NBA 2K League Draft.
NBA 2K22 was in the Top-3 best-selling console games in Australia (#3) and New Zealand (#2) in 2021*.
The NBL has established itself as Australia’s fastest growing sports league and one of top basketball leagues in the world outside of the NBA. Over the past few seasons, the league has seen record attendance, broadcast audiences and social media engagement, and has become a destination for top players from around the world, most notably through the NBL Next Stars program. Through the growth of the NBL, the success of Australia’s national teams and the impact that Australian players are having in top basketball leagues around the world, basketball is now the fastest-growing sport in Australia.
NBL Oz Gaming will participate in the NBA 2K League Expansion Draft on Saturday, Nov. 5 (Eastern Time).
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The Australian Hotels Association NSW (AHA NSW) and Entain Australia, part of one of the world’s largest sports betting groups, have formed a partnership to acknowledge the place of digital wagering platforms in the betting landscape within NSW hotels.
The long-term agreement will provide an opportunity for Entain Australia to promote its digital wagering brands – Ladbrokes and Neds – in the state’s pubs through a new advertising and sponsorship arrangement.
The arrangement does not interfere with the exclusive license that TAB has in New South Wales for physical outlets. That license was brokered by the State Government in 2013 and runs until 2033.
NSW hotels that decide to enter into the agreement with Entain Australia will display in-venue advertising for Ladbrokes or Neds promoting their digital wagering platforms. They will not install or operate any physical Entain wagering facilities; receive any commission from Entain for any bets placed; have staff operating Entain wagering terminals eg portable iPads or phones; have staff accepting bets from hotel patrons on behalf of Entain; advertise to the general public on the exterior of their hotel; or do anything else which may offend Tabcorp’s retail exclusivity in NSW. The agreement simply markets a form of wagering that many punters already use.
AHA NSW CEO John Whelan said: “The reasons for this new partnership are simple. For decades now, many NSW hotels have operated PubTABs for Tabcorp at a significant loss – primarily due to high Sky Channel and EBT (betting terminal) fees. In country NSW it’s even worse, with the majority of country pubs currently running their PubTAB at a loss.
“Today’s partnership with a world leader in Entain will finally give NSW hotels competition and choice.”
Entain Australia CEO Dean Shannon said: “We applaud AHA NSW for their vision in agreeing to work with us to bring this partnership to life.
“While there is still value in more traditional cash retail wagering, there is a highly engaged audience of punters who like to go down to their local for a bet with their mates, and how they do that has evolved.
“This partnership recognises that evolution and is about offering choice for the benefit of AHA NSW members and their patrons. There is no reason why traditional cash wagering can’t co-exist in a hotel, alongside an advertising sponsorship arrangement with Entain that promotes the digital offering of one of our leading brands.
“Entain recognises the opportunity for us to connect and communicate with the audience inside hotels is valuable and we intend to support the operators of those venues, just as we would any other advertising channel.”
Whelan said it was clear pub patrons had embraced wagering via a smartphone a long time ago.
“Our patrons are already exposed to advertising from corporate bookmakers on our pub TV screens, on the radio, in newspapers and on their phones.
“Increasingly people are choosing to bet on the races or the footy on their phones – not in the traditional retail environment. Today, most people betting on their phone in a NSW pub are placing a bet with Ladbrokes, Neds or another corporate bookmaker.”
The CEO also reiterated that AHA NSW was committed to its supportive partnership with Tabcorp.
“Retail wagering in our venues is extremely important, with NSW pubs generating about half the current national PubTAB turnover,” he said.
“Tabcorp has a long-term exclusive retail licence in NSW and, of course, we will continue to support TAB retail in-venue.”
NBL Becomes First Australian Professional Team to Join a Global Esports League, Third NBA 2K League Team from Outside of North America
The NBA 2K League and Australia’s National Basketball League (NBL) announced a landmark agreement that will see the NBL launch an NBA 2K League expansion team, NBL Oz Gaming, representing Australia. This marks the first time an Australian professional team has joined a global esports league on a permanent basis.
The NBA 2K League tipped off its inaugural season in May 2018, with 17 teams, each affiliated with an NBA team. With the addition of NBL Oz Gaming, the NBA 2K League has now expanded to 25 teams, 22 of which are affiliated with NBA teams, including 2022 Champions Pistons GT (3v3) and Bucks Gaming (5v5). NBL Oz Gaming becomes the third expansion team from outside of North America following the addition of the Gen.G Tigers representing Shanghai, and DUX Infinitos representing Mexico City, in 2021 and 2022, respectively, and will make its debut when the NBA 2K League’s sixth season tips off in spring 2023. Together, the NBL and the NBA 2K League will collaborate to grow the NBA 2K League’s presence in Australia through talent identification, joint marketing efforts and grassroots events. NBL Oz Gaming will be based in the U.S. during the 2023 season, with the team’s location still to be announced.
“This is another historic day as we welcome Australia’s premier basketball league to the NBA 2K League family,” said NBA 2K League President Brendan Donohue. “The NBL has a demonstrated track record of not only transforming their league, but also growing a fanbase in new and creative ways. The NBL is the ideal partner to help the NBA 2K League do the same in Australia, where basketball and 2K are incredibly popular and we’re thrilled that NBL Oz Gaming will represent Australia in the NBA 2K League for years to come.”
“We have been intrigued by the esports sector now for some time, largely because there is a significant crossover between gaming fans and basketball fans – more so than any other sport,” NBL Commissioner Jeremy Loeliger said. “We always want to partner with the best, and one of the best professional esports leagues in the world is operated by our long-standing friends and partners at the NBA. The global popularity of NBA 2K and the NBA 2K League continue to grow every year, and neither is showing any signs of slowing down. Our hopes and expectations are that NBL Oz Gaming will introduce the NBL to a legion of new fans around the world. But first, we have to turn our attention to building a strong and competitive roster and showing once again that the NBL can take on the best in the world. This time, it just happens to be a slightly different game!”
The 2023 NBA 2K League season will livestream in Australia on Twitch and YouTube. Over the NBA 2K League’s first five seasons, the league has conducted international qualifying events in Hong Kong, Seoul, and remotely for top players from the Asia-Pacific region. Jack “Jaacko” Stevenson (New Zealand) was selected 50th overall in the 2019 NBA 2K League Draft and Meason “xMiLo—” Camille (Australia) was selected 62nd overall in the 2021 NBA 2K League Draft.
NBA 2K22 was in the Top-3 best-selling console games in Australia (#3) and New Zealand (#2) in 2021*.
The NBL has established itself as Australia’s fastest growing sports league and one of top basketball leagues in the world outside of the NBA. Over the past few seasons, the league has seen record attendance, broadcast audiences and social media engagement, and has become a destination for top players from around the world, most notably through the NBL Next Stars program. Through the growth of the NBL, the success of Australia’s national teams and the impact that Australian players are having in top basketball leagues around the world, basketball is now the fastest-growing sport in Australia.
NBL Oz Gaming will participate in the NBA 2K League Expansion Draft on Saturday, Nov. 5 (Eastern Time).
Sports fans are set to enjoy more games free of sports betting ads with Cricket NSW and A-League football clubs Western Sydney Wanderers FC and Macarthur FC extending their partnerships under the NSW Government’s Reclaim the Game initiative.
CEO of Hospitality and Racing, Anthony Keon, said the extensions are a major boost for Reclaim the Game, which is challenging the idea that betting is a normal part of sport.
“The extended partnerships are a strong show of faith in Reclaim the Game as sporting franchises realise the importance of rejecting sports betting advertising and promoting gambling awareness among their supporters,” Mr Keon said.
“We now have fourteen teams from five codes turning down sports betting sponsorships and making gambling awareness and education an important part of their work.”
Cricket NSW’s two-year extension will see the rejection of sports betting advertising at home games of the men’s and women’s Big Bash teams, the Sydney Sixers and Sydney Thunder and also their state teams NSW Blues and NSW Breakers.
Cricket NSW CEO Lee Germon said the partnership extension would allow Cricket NSW to continue to make important inroads in helping to prevent – and reduce – the harm gambling can cause individuals, families, and society.
“Since joining forces with the Office of Responsible Gambling, Cricket NSW has made a meaningful contribution towards changing the community’s attitudes towards betting on sport,” said Mr Germon.
“We’re proud to be able to continue to play an active part in educating children that gambling is not a part of sport, and that gambling on sport is a bad bet.
“Cricket NSW will continue to do all we can to counter the constant sports betting advertising and the adverse effect it has on young people – young men, in particular – and their families.”
Western Sydney Wanderers’ partnership has been extended for a further two seasons and includes the women’s team for the first time, while Macarthur FC has signed on for an extra season. These extensions will be in place for the upcoming A-league season which kicks off on Friday 7 October.
Western Sydney Wanderers CEO Scott Hudson said he was proud to be continuing the relationship for the next two seasons.
“It is important for us to have an impact beyond the field and together with Reclaim the Game we have brought awareness of the impact that sports betting can have in professional sport,” said Mr Hudson.
“We are delighted that this partnership has now extended to our A-League Women’s team, and we look forward to continuing to build our relationship with Reclaim the Game over the next two years.”
Macarthur FC Group CEO, Sam Krslovic said “We are proud to continue our partnership with Reclaim the Game and be part of this positive initiative. Our community wellbeing is our primary focus and we feel it is important to promote a healthy connection between our game and our fans.”
Mr Keon said Reclaim the Game partners play a vital role in educating fans, players and staff about the risks associated with gambling.
“Reclaim the Game is a great way to reach young men who are most at risk of gambling harm with an estimated 41 per cent of regular sports bettors experiencing one or more gambling-related problems,” Mr Keon said.
“Online sports betting is on the rise with one in 20 adults in NSW betting on sports and growing community concern that children and young people are being exposed to too much gambling advertising.
“Research shows that almost 50 per cent of 12–17-year-olds saw gambling advertising on television during sports and racing events on a weekly basis and almost 1 in 3 young people considered betting on sports to be normal.
“Reclaim the Game is about getting back to what sport is all about – watching, enjoying and cheering on your team without intrusive sports betting ads getting in the way.
“We are so pleased that Cricket NSW, Western Sydney Wanderers and Macarthur FC will continue to reclaim the game and provide a family friendly environment for their fans to enjoy games without being bombarded by betting ads.”
If you or someone you care about needs support or advice, please call GambleAware on 1800 858 858 for free and confidential help and support 24/7.
These Reclaim the Game partnership extensions come in the leadup to GambleAware Week, an annual initiative for the NSW community to raise awareness about the risks of gambling and gambling harm. GambleAware Week will take place from Monday 17 October – Sunday 23 October 2022.
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